Unchained is a blockchain project designed to provide various services for managing cryptocurrency finances, also referred to as DeFi. I was assigned to establish a distinctive branding foundation for this project, including a logo and primary color.
Unchained logo and brand elements
Logo
For the Unchained logo, I integrated chain shapes into a graphic that is distinctive and memorable. The initial logo mockups were line art-based and later developed into a play of 3D shapes.
The final result is an orthogonally projected design that is symmetrically balanced, achieving clarity and functional design.
Finished logo design
Since the logo is a single shape, it can be easily modified to fit various use cases, such as a landing page where contrast is crucial, merchandise, or T-shirts.
Figma was primarily used to create the logo, with some assistance from Blender.
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